I grew up in Sheboygan, Wisconsin, a small town located in the middle of the state surrounded by farms. I remember my Dad used to take our family on Sunday afternoon drives out on local countryside roads. I remember seeing animals grazing on grass and farmers tending to their fields; neighbors helping neighbors and families helping families. I remember the simple kind gestures, the small town values, and the hope I had that one day I could be a part of this simple lifestyle.

But now there are no farms. There are no animals grazing in the fields and no fields for the farmers to tend to.

I began to wonder why.

In August, 2013, I was driving up to Door County, Wisconsin, on one of the same Wisconsin country roads my Dad drove us on when I was a kid, when I came upon an abandoned log cabin with the frame of an old torn down barn out back. As I looked on, I saw this shell of a house that was barely standing and the possibilities started to fill
my mind…

I could create a place where I could share the values that I grew up with by building a network, a community of good hard working people. I could put animals on this land to graze and crops in these fields to tend to, and through it I could educate our local and Wisconsin based communities. I could help local sustainable businesses prosper by sharing my years of advertising/promotional experience and knowledge, and, in turn, promote their business and products.  I could make this place a sanctuary; a get away from every day life. It would be a place where we could share the values that we grew up with. And we could share this simple life, together.