Snap-on Masters Of Metal Mobile Marketing Tour

It's in their sweat. It's all around them. From the smallest bit socket to the biggest roll cab, one thing is certain–technicians live by their Snap-on® metal. It's music to their ears. That's why we're feeding that need with a limited time experience of impact-pounding, screw-driving metal. Introducing: The Masters of Metal Tour–an all-access rock-a-thon retreat for V.I.T.'s (Very Important Technicians) and their families. This exclusive engagement encourages franchisees to wail all things Snap-on within the fun and dynamic atmosphere of a live rock concert–and, oh yes–this tour has it all. Whether feeling the raw pulse of Cruz's NHRA Funny Car, tracing the seams of Snap-on® storage units in our Rock 'n Roll Cab Express, or digging on the custom build of the Snap-on Chopper, you will be immersed in metal from the moment you enter the venue. Experience headlining demos, schmooze with industry rock stars, peruse classics and newcomers in the Heavy Metal Hall of Fame, enjoy interactive games and refreshments in our backstage green, and best of all–enter for a chance to win your very own Masters of Metal Swag Bag–a rockin' grand prize package of VIP concert tickets, NHRA passes, and, of course, a significant amount of hardcore Snap-on® metal.


This view features the Snap-on® gallery of tools exhibit. The other featured the Cruz Pedregon Funny Car.

Touch Screens

Touch screen technology was featured above the actual tool. The screens highlighted three specific characteristics of the tool as well as provided the participant a 360˚ view.

Cruz Pedregon
Funny Car Trailer

Cruz Pedregon's Funny Car was featured in one of the two haulers. As Snap-on® was his sponsor, they also were responsible for employing the technology, tools and technicians that provided service to Pedregon when he was on the racing tour. Here, a participant could get under the hood of the Funny Car, and able to see the technology and tools used to service it.


The real master's of metal are the real Snap-on employees that make the tools. That's why we went into the Snap-on plants and photographed the real workers.

Swag Bag

If your going to be a VIP for Snap-on, you need a swag bag.