"Sometimes what you sit on is what you stand for".
Harley Davidson Campaign was developed around the idea of building equity upon an “own-able wise personality”, HAL. Using HAL as an recognizable, own-able personality differentiated HAL’s Harley-Davidson from its competitors. The campaign materials included Outdoor, Print, Web Design, Environmental Design and Promotional Materials marketing and design.
“Hal’s is a full service dealership and accommodates the whole family, from Motor-clothes® Merchandise & Collectibles, Parts & Accessories, Authorized Harley-Davidson® rentals to new and per-owned motorcycles.”